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Predatory Thinking
Engelsk Paperback
Predatory Thinking
Engelsk Paperback

208 kr
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Om denne bog

''A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius'' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott''s distinguished career as a copywriter, creative director, and founder of some of London''s most high-profile advertising agencies.

Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781447285342
Indbinding:
Paperback
Udgave:
ISBN-10:
1447285344
Udg. Dato:
6 nov 2014
Længde:
21mm
Bredde:
138mm
Højde:
197mm
Forlag:
Pan Macmillan
Oplagsdato:
6 nov 2014
Forfatter(e):
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