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Short Introduction to Strategic Management
Engelsk Paperback
Short Introduction to Strategic Management
Engelsk Paperback

307 kr
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Om denne bog
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
Product detaljer
Sprog:
Engelsk
Sider:
311
ISBN-13:
9781107671355
Indbinding:
Paperback
Udgave:
ISBN-10:
1107671353
Udg. Dato:
9 jul 2013
Længde:
15mm
Bredde:
144mm
Højde:
217mm
Forlag:
Cambridge University Press
Oplagsdato:
9 jul 2013
Forfatter(e):
Kategori sammenhænge