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Solving Problems with Design Thinking

- Ten Stories of What Works
Af: Kevin Bennett, Andrew King, Jeanne Liedtka Engelsk Hardback

Solving Problems with Design Thinking

- Ten Stories of What Works
Af: Kevin Bennett, Andrew King, Jeanne Liedtka Engelsk Hardback
Tjek vores konkurrenters priser
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
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Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9780231163569
Indbinding: Hardback
Udgave:
ISBN-10: 0231163568
Kategori: Medarbejderejerskab og kooperativer
Udg. Dato: 3 sep 2013
Længde: 20mm
Bredde: 159mm
Højde: 230mm
Forlag: Columbia University Press
Oplagsdato: 3 sep 2013
Forfatter(e): Kevin Bennett, Andrew King, Jeanne Liedtka
Forfatter(e) Kevin Bennett, Andrew King, Jeanne Liedtka

Kategori Medarbejderejerskab og kooperativer

ISBN-13 9780231163569

Sprog Engelsk

Indbinding Hardback

Sider 232

Udgave

Længde 20mm

Bredde 159mm

Højde 230mm

Udg. Dato 3 sep 2013

Oplagsdato 3 sep 2013

Forlag Columbia University Press

Kategori sammenhænge