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Strategic Communication
- Public relations at work
Engelsk
Bogcover for Strategic Communication af Leanne Glenny, Jane Johnson, 9781760876432
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781760876432
Indbinding:
Paperback
ISBN-10:
1760876437
Kategori:
PR
Udg. Dato:
29 sep 2020
Størrelse i cm:
17,5 x 22,9 x 2,8
Forlag:
Oplagsdato:
29 sep 2020
Forfatter(e):

Strategic Communication

- Public relations at work
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge.

Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication.

Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781760876432
Indbinding:
Paperback
ISBN-10:
1760876437
Kategori:
PR
Udg. Dato:
29 sep 2020
Størrelse i cm:
17,5 x 22,9 x 2,8
Forlag:
Oplagsdato:
29 sep 2020
Forfatter(e):
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