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Strategic Public Relations Leadership
Engelsk Paperback
Strategic Public Relations Leadership
Engelsk Paperback

589 kr
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6 - 8 hverdage

Om denne bog

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.

This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation.

This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

Product detaljer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9780415667951
Indbinding:
Paperback
Udgave:
ISBN-10:
041566795X
Kategori:
Udg. Dato:
20 jun 2013
Længde:
9mm
Bredde:
157mm
Højde:
232mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
20 jun 2013
Forfatter(e):