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Strategy for Action – I
- The Logic and Context of Strategic Management
Engelsk Paperback
Strategy for Action – I
- The Logic and Context of Strategic Management
Engelsk Paperback

478 kr
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Om denne bog
The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. The model which introduces this volume sets the stage for addressing the major phases of the strategic management process: environmental analysis, strategy formulation and development, strategy evaluation and control. Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making.The second part critically addresses the classical approaches to the analysis of the external and internal environmental factors, which have an impact on the "functioning" of the basic model, i.e. the structural characteristics of the industry context, and the companies'' technical, organizational, financial, and human resources, including the translation into operational models of otherwise rather theoretical concepts.
Product detaljer
Sprog:
Engelsk
Sider:
84
ISBN-13:
9788847024861
Indbinding:
Paperback
Udgave:
2012
ISBN-10:
8847024862
Udg. Dato:
19 apr 2012
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Verlag
Oplagsdato:
19 apr 2012
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