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Sustainability and Branding
- A Concept for Corporate Responsibility Branding
Engelsk
Bogcover for Sustainability and Branding af Lars Sandstrøm, 9788743042143
Specifikationer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9788743042143
Format:
ePub
ISBN-10:
8743042147
Udg. Dato:
20 okt 2025
Oplagsdato:
20 okt 2025
Forfatter(e):

Sustainability and Branding

- A Concept for Corporate Responsibility Branding
Engelsk
E-bog 2025
Format:

Bog beskrivelse
Sustainability and Branding - A Concept for Corporate Responsibility Branding is a book about how companies can develop a responsible and sustainable corporate brand that is in balance with business, people, and the world around them. The book brings together research and new knowledge in the field and offers methods and tools that enable you to analyze and develop engaging sustainability communication and branding. The book is aimed at students and researchers in communication, management, and sustainability. In addition, it is highly relevant for communication professionals, brand managers, and sustainability officers in companies and organizations. It helps clarify key concepts and the many initiatives and perspectives within the field. Through concrete models and examples, it also provides inspiration for working analytically and strategically with Corporate Responsibility Branding (CRB). The book offers insight into current challenges related to earning trust and achieving legitimacy in corporate responsibility and sustainability efforts. It discusses how stakeholder engagement, business ethics, stakeholder capitalism, activism, and ESG communication and reporting can offer useful perspectives for the development of a responsible brand.
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Specifikationer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9788743042143
Format:
ePub
ISBN-10:
8743042147
Udg. Dato:
20 okt 2025
Oplagsdato:
20 okt 2025
Forfatter(e):
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