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The Creative Economy
- How People Make Money from Ideas
Engelsk Paperback
The Creative Economy
- How People Make Money from Ideas
Engelsk Paperback

184 kr
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Om denne bog

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780141977034
Indbinding:
Paperback
Udgave:
ISBN-10:
0141977035
Udg. Dato:
7 nov 2013
Længde:
18mm
Bredde:
128mm
Højde:
198mm
Forlag:
Penguin Books Ltd
Oplagsdato:
7 nov 2013
Forfatter(e):
Kategori sammenhænge