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The Four

- The Hidden DNA of Amazon, Apple, Facebook and Google
Af: Scott Galloway Engelsk Paperback

The Four

- The Hidden DNA of Amazon, Apple, Facebook and Google
Af: Scott Galloway Engelsk Paperback
Tjek vores konkurrenters priser

‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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Tjek vores konkurrenters priser
Normalpris
kr 155
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9780552173438
Indbinding: Paperback
Udgave:
ISBN-10: 0552173436
Kategori: IT-branchen
Udg. Dato: 6 sep 2018
Længde: 21mm
Bredde: 153mm
Højde: 165mm
Forlag: Transworld Publishers Ltd
Oplagsdato: 6 sep 2018
Forfatter(e): Scott Galloway
Forfatter(e) Scott Galloway

Kategori IT-branchen

ISBN-13 9780552173438

Sprog Engelsk

Indbinding Paperback

Sider 336

Udgave

Længde 21mm

Bredde 153mm

Højde 165mm

Udg. Dato 6 sep 2018

Oplagsdato 6 sep 2018

Forlag Transworld Publishers Ltd

Kategori sammenhænge