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The Hidden Persuaders
Engelsk
Bogcover for The Hidden Persuaders af Vance Packard, 9780978843106
Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9780978843106
Indbinding:
Paperback
ISBN-10:
097884310X
Kategori:
Udg. Dato:
10 okt 2007
Størrelse i cm:
21,0 x 14,2 x 1,3
Forlag:
Oplagsdato:
10 okt 2007
Forfatter(e):

The Hidden Persuaders

Engelsk
Paperback 2007
Format:

Bog beskrivelse
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
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Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9780978843106
Indbinding:
Paperback
ISBN-10:
097884310X
Kategori:
Udg. Dato:
10 okt 2007
Størrelse i cm:
21,0 x 14,2 x 1,3
Forlag:
Oplagsdato:
10 okt 2007
Forfatter(e):
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