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The Jolt Effect
- How High Performers Overcome Customer Indecision
Engelsk
Bogcover for The Jolt Effect af Ted McKenna, Matthew Dixon, 9780593538104
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780593538104
Indbinding:
Hardback
ISBN-10:
0593538102
Udg. Dato:
20 sep 2022
Størrelse i cm:
16,1 x 23,8 x 2,7
Oplagsdato:
20 sep 2022
Forfatter(e):

The Jolt Effect

- How High Performers Overcome Customer Indecision
Engelsk
Hardback 2022
Format:

Bog beskrivelse
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780593538104
Indbinding:
Hardback
ISBN-10:
0593538102
Udg. Dato:
20 sep 2022
Størrelse i cm:
16,1 x 23,8 x 2,7
Oplagsdato:
20 sep 2022
Forfatter(e):
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