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The Jolt Effect
- How High Performers Overcome Customer Indecision
Engelsk Hardback
The Jolt Effect
- How High Performers Overcome Customer Indecision
Engelsk Hardback

387 kr
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6 - 8 hverdage

Om denne bog
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780593538104
Indbinding:
Hardback
Udgave:
ISBN-10:
0593538102
Udg. Dato:
20 sep 2022
Længde:
27mm
Bredde:
238mm
Højde:
161mm
Forlag:
Penguin Putnam Inc
Oplagsdato:
20 sep 2022
Forfatter(e):
Kategori sammenhænge