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The Pricing Puzzle
- How to Understand and Create Impactful Pricing for Your Products
Engelsk
Bogcover for The Pricing Puzzle af Jan Y. Yang, 9783030507763
Specifikationer
Sprog:
Engelsk
Sider:
173
ISBN-13:
9783030507763
Indbinding:
Paperback
Udgave:
ISBN-10:
3030507769
Udg. Dato:
25 aug 2020
Længde:
19mm
Bredde:
233mm
Højde:
155mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
25 aug 2020
Forfatter(e):

The Pricing Puzzle

- How to Understand and Create Impactful Pricing for Your Products
Engelsk
Paperback
Format:

Om denne bog

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.






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Specifikationer
Sprog:
Engelsk
Sider:
173
ISBN-13:
9783030507763
Indbinding:
Paperback
Udgave:
ISBN-10:
3030507769
Udg. Dato:
25 aug 2020
Længde:
19mm
Bredde:
233mm
Højde:
155mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
25 aug 2020
Forfatter(e):
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