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The Pricing Puzzle

- How to Understand and Create Impactful Pricing for Your Products
Af: Jan Y. Yang Engelsk Paperback

The Pricing Puzzle

- How to Understand and Create Impactful Pricing for Your Products
Af: Jan Y. Yang Engelsk Paperback
Tjek vores konkurrenters priser

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.



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The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.



Produktdetaljer
Sprog: Engelsk
Sider: 173
ISBN-13: 9783030507763
Indbinding: Paperback
Udgave:
ISBN-10: 3030507769
Udg. Dato: 25 aug 2020
Længde: 19mm
Bredde: 233mm
Højde: 155mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 25 aug 2020
Forfatter(e): Jan Y. Yang
Forfatter(e) Jan Y. Yang


Kategori Arbejds- & erhvervspsykologi


ISBN-13 9783030507763


Sprog Engelsk


Indbinding Paperback


Sider 173


Udgave


Længde 19mm


Bredde 233mm


Højde 155mm


Udg. Dato 25 aug 2020


Oplagsdato 25 aug 2020


Forlag Springer Nature Switzerland AG

Kategori sammenhænge