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The Saxophone in Advertising

Af: Axel Eggert, Melanie Vockeroth Engelsk Paperback

The Saxophone in Advertising

Af: Axel Eggert, Melanie Vockeroth Engelsk Paperback
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Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.
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Research regarding music in advertising has so far mostly concentrated on the sound of music, whereas the study of individual musical instruments in a visual commercial context has been much more limited. As particular musical instruments tend to conjure up specific images for their readership and as instruments such as the saxophone have been used in printed advertising for some time, this study deals with this particular aspect. The result is a state-of-the-art investigation into the use of music in commerce and the specific use and the role of the saxophone. This study may be seen as a first stage of an enquiry into the cultural issues which may influence the use of the saxophone, offering an opportunity for initial conclusions to find wider application.
Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9783631506790
Indbinding: Paperback
Udgave:
ISBN-10: 3631506791
Kategori: Reklame
Udg. Dato: 17 nov 2003
Længde: 12mm
Bredde: 209mm
Højde: 150mm
Forlag: Peter Lang AG
Oplagsdato: 17 nov 2003
Forfatter(e) Axel Eggert, Melanie Vockeroth


Kategori Reklame


ISBN-13 9783631506790


Sprog Engelsk


Indbinding Paperback


Sider 216


Udgave


Længde 12mm


Bredde 209mm


Højde 150mm


Udg. Dato 17 nov 2003


Oplagsdato 17 nov 2003


Forlag Peter Lang AG

Kategori sammenhænge