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The Springboard
Engelsk
Bogcover for The Springboard af Stephen Denning, 9780750673556
Specifikationer
Sprog:
Engelsk
Sider:
246
ISBN-13:
9780750673556
Indbinding:
Paperback
ISBN-10:
0750673559
Udg. Dato:
12 okt 2000
Størrelse i cm:
23,4 x 15,1 x 1,4
Oplagsdato:
12 okt 2000
Forfatter(e):

The Springboard

Engelsk
Paperback 2000
Format:

Bog beskrivelse
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today''s information economy.







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Specifikationer
Sprog:
Engelsk
Sider:
246
ISBN-13:
9780750673556
Indbinding:
Paperback
ISBN-10:
0750673559
Udg. Dato:
12 okt 2000
Størrelse i cm:
23,4 x 15,1 x 1,4
Oplagsdato:
12 okt 2000
Forfatter(e):
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