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Total Revenue Management (TRM)

- Case Studies, Best Practices and Industry Insights
Af: Marc Helmold Engelsk Paperback

Total Revenue Management (TRM)

- Case Studies, Best Practices and Industry Insights
Af: Marc Helmold Engelsk Paperback
Tjek vores konkurrenters priser
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional''s guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 
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This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional''s guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 
Produktdetaljer
Sprog: Engelsk
Sider: 191
ISBN-13: 9783030469870
Indbinding: Paperback
Udgave:
ISBN-10: 3030469875
Kategori: Indkøb
Udg. Dato: 4 jun 2021
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 4 jun 2021
Forfatter(e): Marc Helmold
Forfatter(e) Marc Helmold


Kategori Indkøb


ISBN-13 9783030469870


Sprog Engelsk


Indbinding Paperback


Sider 191


Udgave


Længde 0mm


Bredde 155mm


Højde 235mm


Udg. Dato 4 jun 2021


Oplagsdato 4 jun 2021


Forlag Springer Nature Switzerland AG

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