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Total Revenue Management (TRM)
- Case Studies, Best Practices and Industry Insights
Engelsk
Bogcover for Total Revenue Management (TRM) af Marc Helmold, 9783030469870
Specifikationer
Sprog:
Engelsk
Sider:
191
ISBN-13:
9783030469870
Indbinding:
Paperback
ISBN-10:
3030469875
Kategori:
Udg. Dato:
4 jun 2021
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
4 jun 2021
Forfatter(e):

Total Revenue Management (TRM)

- Case Studies, Best Practices and Industry Insights
Engelsk
Paperback 2021
Format:

Bog beskrivelse
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional''s guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 
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Specifikationer
Sprog:
Engelsk
Sider:
191
ISBN-13:
9783030469870
Indbinding:
Paperback
ISBN-10:
3030469875
Kategori:
Udg. Dato:
4 jun 2021
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
4 jun 2021
Forfatter(e):
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