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Truth Be Told

- How Authentic Marketing and Communications Wins in the Purposeful Age
Af: John O'Brien, David Gallagher Engelsk Paperback

Truth Be Told

- How Authentic Marketing and Communications Wins in the Purposeful Age
Af: John O'Brien, David Gallagher Engelsk Paperback
Tjek vores konkurrenters priser

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made ''purpose washing'' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.

Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don''t know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of ''purpose washing''.

However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.

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Tjek vores konkurrenters priser
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kr 307
Fragt: 39 kr
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Tjek vores konkurrenters priser

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made ''purpose washing'' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.

Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don''t know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of ''purpose washing''.

However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 264
ISBN-13: 9781398600164
Indbinding: Paperback
Udgave:
ISBN-10: 1398600164
Kategori: PR
Udg. Dato: 3 apr 2021
Længde: 19mm
Bredde: 232mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 apr 2021
Forfatter(e): John O'Brien, David Gallagher
Forfatter(e) John O'Brien, David Gallagher

Kategori PR

ISBN-13 9781398600164

Sprog Engelsk

Indbinding Paperback

Sider 264

Udgave

Længde 19mm

Bredde 232mm

Højde 156mm

Udg. Dato 3 apr 2021

Oplagsdato 3 apr 2021

Forlag Kogan Page Ltd

Kategori sammenhænge