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Understanding Audiences
- Theory and Method
Engelsk
Bogcover for Understanding Audiences af Andy Ruddock, 9780761963455
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780761963455
Indbinding:
Paperback
ISBN-10:
0761963456
Kategori:
Udg. Dato:
5 dec 2000
Størrelse i cm:
23,3 x 15,9 x 1,2
Oplagsdato:
5 dec 2000
Forfatter(e):

Understanding Audiences

- Theory and Method
Engelsk
Paperback 2000
Format:

Bog beskrivelse
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.

Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780761963455
Indbinding:
Paperback
ISBN-10:
0761963456
Kategori:
Udg. Dato:
5 dec 2000
Størrelse i cm:
23,3 x 15,9 x 1,2
Oplagsdato:
5 dec 2000
Forfatter(e):
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