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Understanding Competitive Advantage
- The Importance of Strategic Congruence and Integrated Control
Engelsk
Bogcover for Understanding Competitive Advantage af Birger Rapp, Fredrik Nilsson, 9783642074134
Specifikationer
Sprog:
Engelsk
Sider:
231
ISBN-13:
9783642074134
Indbinding:
Paperback
ISBN-10:
3642074138
Udg. Dato:
14 okt 2010
Størrelse i cm:
23,5 x 15,8 x 1,5
Oplagsdato:
14 okt 2010
Forfatter(e):

Understanding Competitive Advantage

- The Importance of Strategic Congruence and Integrated Control
Engelsk
Paperback 2010
Format:

Bog beskrivelse
This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm's chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area.
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Specifikationer
Sprog:
Engelsk
Sider:
231
ISBN-13:
9783642074134
Indbinding:
Paperback
ISBN-10:
3642074138
Udg. Dato:
14 okt 2010
Størrelse i cm:
23,5 x 15,8 x 1,5
Oplagsdato:
14 okt 2010
Forfatter(e):
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