Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
What Sponsors Want: An Inspirational Guide For Event Marketers
Engelsk Hardback
Se mere i:
What Sponsors Want: An Inspirational Guide For Event Marketers
Engelsk Hardback

615 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and ''money can''t buy experiences'' — experiences which are miraculously secured with money. The author asks questions such as: ''Do any corporate sponsors really believe that more logos are what their consumers want?'' and, ''do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?''In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Product detaljer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9789811219016
Indbinding:
Hardback
Udgave:
ISBN-10:
981121901X
Kategori:
Udg. Dato:
18 sep 2020
Længde:
25mm
Bredde:
235mm
Højde:
160mm
Forlag:
World Scientific Publishing Co Pte Ltd
Oplagsdato:
18 sep 2020
Forfatter(e):
Kategori sammenhænge