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  3. Olympiske & paralympiske lege

Olympic Media

- Inside the Biggest Show on Television
Af: Andrew Billings Engelsk Paperback

Olympic Media

- Inside the Biggest Show on Television
Af: Andrew Billings Engelsk Paperback
Tjek vores konkurrenters priser

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions.

Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".

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Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions.

Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".

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Produktdetaljer
Sprog: Engelsk
Sider: 186
ISBN-13: 9780415772518
Indbinding: Paperback
Udgave:
ISBN-10: 0415772516
Kategori: Olympiske & paralympiske lege
Udg. Dato: 23 jan 2008
Længde: 11mm
Bredde: 154mm
Højde: 230mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 23 jan 2008
Forfatter(e): Andrew Billings
Forfatter(e) Andrew Billings

Kategori Olympiske & paralympiske lege

ISBN-13 9780415772518

Sprog Engelsk

Indbinding Paperback

Sider 186

Udgave

Længde 11mm

Bredde 154mm

Højde 230mm

Udg. Dato 23 jan 2008

Oplagsdato 23 jan 2008

Forlag Taylor & Francis Ltd

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