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Strategic Commercial Management
Engelsk
Bogcover for Strategic Commercial Management af David Lowe, 9780367510268
Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9780367510268
Indbinding:
Paperback
ISBN-10:
036751026X
Udg. Dato:
30 jun 2025
Størrelse i cm:
19,8 x 12,9
Oplagsdato:
30 jun 2025
Forfatter(e):
Paperback 2025
Format:

Bog beskrivelse

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships.

This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.

Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management.

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Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9780367510268
Indbinding:
Paperback
ISBN-10:
036751026X
Udg. Dato:
30 jun 2025
Størrelse i cm:
19,8 x 12,9
Oplagsdato:
30 jun 2025
Forfatter(e):
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