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Switch

- How to Change Things When Change Is Hard
Af: Chip Heath, Dan Heath Engelsk Hardback

Switch

- How to Change Things When Change Is Hard
Af: Chip Heath, Dan Heath Engelsk Hardback
Tjek vores konkurrenters priser
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that''s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Tjek vores konkurrenters priser
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that''s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Produktdetaljer
Sprog: Engelsk
Sider: 294
ISBN-13: 9780385528757
Indbinding: Hardback
Udgave: 1
ISBN-10: 0385528752
Kategori: Ledelse og beslutningstagning
Udg. Dato: 16 feb 2010
Længde: 28mm
Bredde: 218mm
Højde: 153mm
Forlag: Random House Inc
Oplagsdato: 16 feb 2010
Forfatter(e): Chip Heath, Dan Heath
Forfatter(e) Chip Heath, Dan Heath

Kategori Ledelse og beslutningstagning

ISBN-13 9780385528757

Sprog Engelsk

Indbinding Hardback

Sider 294

Udgave 1

Længde 28mm

Bredde 218mm

Højde 153mm

Udg. Dato 16 feb 2010

Oplagsdato 16 feb 2010

Forlag Random House Inc

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