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Switch
- How to change things when change is hard
Engelsk
Bogcover for Switch af Dan Heath, Chip Heath, 9781847940322
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781847940322
Indbinding:
Paperback
Udgave:
ISBN-10:
1847940323
Udg. Dato:
3 mar 2011
Længde:
21mm
Bredde:
131mm
Højde:
198mm
Forlag:
Cornerstone
Oplagsdato:
3 mar 2011
Forfatter(e):

Switch

- How to change things when change is hard
Engelsk
Paperback
Format:

Om denne bog

''A fantastic book.'' WIRED

''Witty and instructive.'' WALL STREET JOURNAL

''Invaluable for anyone wanting to make long-lasting change a reality.'' BBC FOCUS

''A must-read.'' FORBES
______________________________________________

We all know that change is hard. It''s unsettling, it''s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?

This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company''s finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.













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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781847940322
Indbinding:
Paperback
Udgave:
ISBN-10:
1847940323
Udg. Dato:
3 mar 2011
Længde:
21mm
Bredde:
131mm
Højde:
198mm
Forlag:
Cornerstone
Oplagsdato:
3 mar 2011
Forfatter(e):
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