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Trademarks, Brands, and Competitiveness
Engelsk
Bogcover for Trademarks, Brands, and Competitiveness af , 9780415635738
Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9780415635738
Indbinding:
Paperback
ISBN-10:
041563573X
Kategori:
Udg. Dato:
5 jun 2013
Størrelse i cm:
22,8 x 15,3 x 1,5
Oplagsdato:
5 jun 2013

Trademarks, Brands, and Competitiveness

Engelsk
Paperback 2013
Format:

Bog beskrivelse

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.

Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

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Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9780415635738
Indbinding:
Paperback
ISBN-10:
041563573X
Kategori:
Udg. Dato:
5 jun 2013
Størrelse i cm:
22,8 x 15,3 x 1,5
Oplagsdato:
5 jun 2013
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