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50 Ways to Understand Communication

- A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Af: Arthur Asa Berger Engelsk Hardback

50 Ways to Understand Communication

- A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Af: Arthur Asa Berger Engelsk Hardback
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Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, ''otherness,'' and nonverbal communication. Berger''s clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.
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Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, ''otherness,'' and nonverbal communication. Berger''s clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.
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Produktdetaljer
Sprog: Engelsk
Sider: 144
ISBN-13: 9780742541078
Indbinding: Hardback
Udgave:
ISBN-10: 074254107X
Kategori: Kommunikationsstudier
Udg. Dato: 20 feb 2006
Længde: 19mm
Bredde: 208mm
Højde: 236mm
Forlag: Rowman & Littlefield
Oplagsdato: 20 feb 2006
Forfatter(e): Arthur Asa Berger
Forfatter(e) Arthur Asa Berger

Kategori Kommunikationsstudier

ISBN-13 9780742541078

Sprog Engelsk

Indbinding Hardback

Sider 144

Udgave

Længde 19mm

Bredde 208mm

Højde 236mm

Udg. Dato 20 feb 2006

Oplagsdato 20 feb 2006

Forlag Rowman & Littlefield

Kategori sammenhænge