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Advances in Advertising Research X
- Multiple Touchpoints in Brand Communication
Engelsk Hardback
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Advances in Advertising Research X
- Multiple Touchpoints in Brand Communication
Engelsk Hardback

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Om denne bog
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9783658248772
Indbinding:
Hardback
Udgave:
ISBN-10:
3658248777
Kategori:
Udg. Dato:
15 okt 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
15 okt 2019
Forfatter(e):
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