Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Advances in Advertising Research X
- Multiple Touchpoints in Brand Communication
Engelsk
Bogcover for Advances in Advertising Research X af , 9783658248772
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9783658248772
Indbinding:
Hardback
ISBN-10:
3658248777
Kategori:
Udg. Dato:
15 okt 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
15 okt 2019
Genre:

Advances in Advertising Research X

- Multiple Touchpoints in Brand Communication
Engelsk
Format:

Bog beskrivelse
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
... Vis mere

Forlags Vejl. pris
1.270,62 kr
Hos Booktok
982 kr
spar 23%
Udsolgt
Sikker betaling
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9783658248772
Indbinding:
Hardback
ISBN-10:
3658248777
Kategori:
Udg. Dato:
15 okt 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
15 okt 2019
Finder produkter...
Kategori sammenhænge