Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Advertising Management
- Concepts, Theories, Research and Trends
Engelsk
Bogcover for Advertising Management af Aradhana Kumari Singh, Manukonda Rabindranath, 9789819986569
Specifikationer
Sprog:
Engelsk
Sider:
267
ISBN-13:
9789819986569
Indbinding:
Hardback
ISBN-10:
9819986567
Kategori:
Udg. Dato:
13 jan 2024
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
13 jan 2024

Advertising Management

- Concepts, Theories, Research and Trends
Engelsk
Format:

Bog beskrivelse
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
... Vis mere

Forlags Vejl. pris
1.270,62 kr
Hos Booktok
982 kr
spar 23%
Udsolgt
Fri fragt over 499,-
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
267
ISBN-13:
9789819986569
Indbinding:
Hardback
ISBN-10:
9819986567
Kategori:
Udg. Dato:
13 jan 2024
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
13 jan 2024
Finder produkter...
Kategori sammenhænge