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Cases in Advertising and Marketing Management

- Real Situations for Tomorrow's Managers
Af: Edd Applegate, Art Johnsen Engelsk Paperback

Cases in Advertising and Marketing Management

- Real Situations for Tomorrow's Managers
Af: Edd Applegate, Art Johnsen Engelsk Paperback
Tjek vores konkurrenters priser
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges—ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
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Tjek vores konkurrenters priser
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges—ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9780742538368
Indbinding: Paperback
Udgave:
ISBN-10: 0742538362
Kategori: Reklame
Udg. Dato: 12 okt 2006
Længde: 15mm
Bredde: 189mm
Højde: 237mm
Forlag: Rowman & Littlefield
Oplagsdato: 12 okt 2006
Forfatter(e): Edd Applegate, Art Johnsen
Forfatter(e) Edd Applegate, Art Johnsen


Kategori Reklame


ISBN-13 9780742538368


Sprog Engelsk


Indbinding Paperback


Sider 232


Udgave


Længde 15mm


Bredde 189mm


Højde 237mm


Udg. Dato 12 okt 2006


Oplagsdato 12 okt 2006


Forlag Rowman & Littlefield

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