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Chinese Consumers

- Exploring the World's Largest Demographic
Af: Ashok Sethi Engelsk Paperback

Chinese Consumers

- Exploring the World's Largest Demographic
Af: Ashok Sethi Engelsk Paperback
Tjek vores konkurrenters priser
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

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Tjek vores konkurrenters priser
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Produktdetaljer
Sprog: Engelsk
Sider: 230
ISBN-13: 9789811342929
Indbinding: Paperback
Udgave:
ISBN-10: 981134292X
Udg. Dato: 21 dec 2018
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Verlag, Singapore
Oplagsdato: 21 dec 2018
Forfatter(e): Ashok Sethi
Forfatter(e) Ashok Sethi


Kategori Markedsundersøgelser


ISBN-13 9789811342929


Sprog Engelsk


Indbinding Paperback


Sider 230


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 21 dec 2018


Oplagsdato 21 dec 2018


Forlag Springer Verlag, Singapore

Kategori sammenhænge