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Creative Marketing For New Product And New Business Development
Engelsk
Bogcover for Creative Marketing For New Product And New Business Development af , 9789812772183
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9789812772183
Indbinding:
Hardback
ISBN-10:
9812772189
Udg. Dato:
10 sep 2008
Størrelse i cm:
23,5 x 16,2 x 2,2
Oplagsdato:
10 sep 2008

Creative Marketing For New Product And New Business Development

Engelsk
Format:

Bog beskrivelse
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as “Healthy Tea™” developed by Japan Coca-Cola, Inc., the recommendation engine “Teach Me Electronic Appliances”, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9789812772183
Indbinding:
Hardback
ISBN-10:
9812772189
Udg. Dato:
10 sep 2008
Størrelse i cm:
23,5 x 16,2 x 2,2
Oplagsdato:
10 sep 2008
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