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Design and Strategy

- A Step-by-Step Guide
Af: Wanda Grimsgaard Engelsk Paperback

Design and Strategy

- A Step-by-Step Guide
Af: Wanda Grimsgaard Engelsk Paperback
Tjek vores konkurrenters priser

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome.

Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation.

This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

Tjek vores konkurrenters priser
Normalpris
kr 450
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome.

Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation.

This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

Produktdetaljer
Sprog: Engelsk
Sider: 650
ISBN-13: 9781032122915
Indbinding: Paperback
Udgave:
ISBN-10: 1032122919
Udg. Dato: 14 dec 2022
Længde: 52mm
Bredde: 247mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 14 dec 2022
Forfatter(e): Wanda Grimsgaard
Forfatter(e) Wanda Grimsgaard


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9781032122915


Sprog Engelsk


Indbinding Paperback


Sider 650


Udgave


Længde 52mm


Bredde 247mm


Højde 174mm


Udg. Dato 14 dec 2022


Oplagsdato 14 dec 2022


Forlag Taylor & Francis Ltd

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