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From Categories to Categorization

- Studies in Sociology, Organizations and Strategy at the Crossroads
Engelsk Hardback

From Categories to Categorization

- Studies in Sociology, Organizations and Strategy at the Crossroads
Engelsk Hardback
Tjek vores konkurrenters priser
This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
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This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9781787142398
Indbinding: Hardback
Udgave:
ISBN-10: 1787142396
Udg. Dato: 28 mar 2017
Længde: 28mm
Bredde: 239mm
Højde: 162mm
Forlag: Emerald Publishing Limited
Oplagsdato: 28 mar 2017
Forfatter(e):
Forfatter(e)


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781787142398


Sprog Engelsk


Indbinding Hardback


Sider 416


Udgave


Længde 28mm


Bredde 239mm


Højde 162mm


Udg. Dato 28 mar 2017


Oplagsdato 28 mar 2017


Forlag Emerald Publishing Limited

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