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Global Strategy
Af: Mike Peng
Engelsk Paperback
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Global Strategy
Af: Mike Peng
Engelsk Paperback

910 kr
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Om denne bog
The world’s best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.
Product detaljer
Sprog:
Engelsk
Sider:
562
ISBN-13:
9780357512364
Indbinding:
Paperback
Udgave:
5
ISBN-10:
0357512367
Udg. Dato:
1 jan 2021
Længde:
24mm
Bredde:
278mm
Højde:
218mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
1 jan 2021
Forfatter(e):
Books from the same author
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