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How to Market the Arts
- A Practical Approach for the 21st Century
Af: Jay Pension, Anthony S. Rhine
Engelsk
Bogcover for How to Market the Arts af Jay Pension, Anthony S. Rhine, 9780197556085
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780197556085
Indbinding:
Paperback
ISBN-10:
0197556086
Kategori:
Udg. Dato:
12 dec 2022
Størrelse i cm:
15,6 x 23,4 x 2,0
Forlag:
Oplagsdato:
12 dec 2022
Forfatter(e):
Genre:

How to Market the Arts

- A Practical Approach for the 21st Century
Af: Jay Pension, Anthony S. Rhine
Engelsk
Format:
Bog beskrivelse
Conventional business marketing often suggests that the primary function of business is to market a product in order to maximize efficiency and profit. In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension propose a new paradigm to better explain how nonprofit arts marketing can and should work. How to Market the Arts provides a history of both nonprofit arts and critical marketing concepts to show how standard methods of marketing are ill-suited for the nonprofit arts industry. Through visual models and case studies of several arts organizations, the book offers instead a practical look at how this industry might adopt more holistic marketing strategies that better reflect their true function which is often to serve communities over persuading consumers. Rhine and Pension offer a theoretical framework for reconsidering the nature of nonprofit arts marking, as well as useful steps an organization might take to increase its value to a community and develop a broader audience base.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780197556085
Indbinding:
Paperback
ISBN-10:
0197556086
Kategori:
Udg. Dato:
12 dec 2022
Størrelse i cm:
15,6 x 23,4 x 2,0
Forlag:
Oplagsdato:
12 dec 2022
Forfatter(e):
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