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International Marketing Research

- A Transformative Approach
Af: V. Kumar Engelsk Paperback

International Marketing Research

- A Transformative Approach
Af: V. Kumar Engelsk Paperback
Tjek vores konkurrenters priser
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment. It includes coverage of all phases involved in designing and executing global marketing research -- from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing the questionnaires, sampling, and presenting the data. Numerous country-specific examples and case studies will add to the understanding of the concepts laid out in the book. This edition features updates related to leveraging the power of AI, Internet of Things, machine learning, blockchain, robotics, the metaverse, and otheremerging technologies that are impacting the way in which marketing research is performed. With an instructor’s manual as well as PPT slides covering major topics within the chapters, in addition to numerous cases, this text provides the most current and relevant information about the global marketing research industry and outlines the necessary techniques that can guide researchers in their work.
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This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment. It includes coverage of all phases involved in designing and executing global marketing research -- from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing the questionnaires, sampling, and presenting the data. Numerous country-specific examples and case studies will add to the understanding of the concepts laid out in the book. This edition features updates related to leveraging the power of AI, Internet of Things, machine learning, blockchain, robotics, the metaverse, and otheremerging technologies that are impacting the way in which marketing research is performed. With an instructor’s manual as well as PPT slides covering major topics within the chapters, in addition to numerous cases, this text provides the most current and relevant information about the global marketing research industry and outlines the necessary techniques that can guide researchers in their work.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 611
ISBN-13: 9783031546495
Indbinding: Paperback
Udgave:
ISBN-10: 3031546490
Kategori: Markedsundersøgelser
Udg. Dato: 11 jul 2024
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer International Publishing AG
Oplagsdato: 11 jul 2024
Forfatter(e): V. Kumar
Forfatter(e) V. Kumar

Kategori Markedsundersøgelser

ISBN-13 9783031546495

Sprog Engelsk

Indbinding Paperback

Sider 611

Udgave

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 11 jul 2024

Oplagsdato 11 jul 2024

Forlag Springer International Publishing AG

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