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Managing Products = Managing Tension
Engelsk Paperback
Managing Products = Managing Tension
Engelsk Paperback

178 kr
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Om denne bog
THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or “makers” fail to spend enough time reflecting and managing our own emotions. “Managing Product = Managing Tension” brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781839521959
Indbinding:
Paperback
Udgave:
ISBN-10:
1839521953
Udg. Dato:
12 okt 2020
Længde:
23mm
Bredde:
228mm
Højde:
153mm
Forlag:
Brown Dog Books
Oplagsdato:
12 okt 2020
Forfatter(e):
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