Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Gaveguide
Store besparelser
Hurtig levering
90 dages retur
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Salg og marketing
  3. Kundeservice
Marketing and Customer Loyalty
- The Extra Step Approach
Af: Mauro Cavallone
Engelsk
Bogcover for Marketing and Customer Loyalty af Mauro Cavallone, 9783319847924
Specifikationer
Sprog:
Engelsk
Sider:
126
ISBN-13:
9783319847924
Indbinding:
Paperback
ISBN-10:
3319847929
Kategori:
Udg. Dato:
28 jul 2018
Størrelse i cm:
15,4 x 23,4 x 1,3
Forlag:
Serie:
Oplagsdato:
28 jul 2018
Forfatter(e):
Genre:

Marketing and Customer Loyalty

- The Extra Step Approach
Af: Mauro Cavallone
Engelsk
Format:
Bog beskrivelse
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.
... Vis mere
Forlags Vejl. pris
873,79 kr
Hos Booktok
684 kr
spar 22%
Udsolgt
Fri fragt over 499,-
90 dages retur
6 - 8 hverdage
Specifikationer
Sprog:
Engelsk
Sider:
126
ISBN-13:
9783319847924
Indbinding:
Paperback
ISBN-10:
3319847929
Kategori:
Udg. Dato:
28 jul 2018
Størrelse i cm:
15,4 x 23,4 x 1,3
Forlag:
Serie:
Oplagsdato:
28 jul 2018
Forfatter(e):
Finder produkter...
Kategori sammenhænge