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Marketing National Parks for Sustainable Tourism
Engelsk Hardback
Marketing National Parks for Sustainable Tourism
Engelsk Hardback

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Om denne bog

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

Product detaljer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781845415587
Indbinding:
Hardback
Udgave:
ISBN-10:
1845415582
Udg. Dato:
4 feb 2016
Længde:
15mm
Bredde:
156mm
Højde:
234mm
Forlag:
Channel View Publications Ltd
Oplagsdato:
4 feb 2016
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