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Marketing Research
- Approaches, Methods and Applications in Europe
Af: Ray Kent
Engelsk Paperback
Marketing Research
- Approaches, Methods and Applications in Europe
Af: Ray Kent
Engelsk Paperback

988 kr
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Om denne bog
Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context.Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives.This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.
Product detaljer
Sprog:
Engelsk
Sider:
592
ISBN-13:
9781844803279
Indbinding:
Paperback
Udgave:
ISBN-10:
1844803279
Udg. Dato:
11 dec 2006
Længde:
29mm
Bredde:
219mm
Højde:
275mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
11 dec 2006
Forfatter(e):
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