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Nonmarket Strategy in Business Organizations

- A Global Assessment
Af: John A. Parnell Engelsk Paperback

Nonmarket Strategy in Business Organizations

- A Global Assessment
Af: John A. Parnell Engelsk Paperback
Tjek vores konkurrenters priser

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors.

Nonmarket strategy (NMS) refers to any part of a firm''s strategy that seeks to generate superior performance through means not directly associated with market activity, such as lobbying legislators, colluding with rivals to erect industry entry barriers and pursuing direct business-government partnerships. Decades ago, nonmarket factors comprised a minor, peripheral consideration in organizational strategy. Today, NMS is central to strategy development and execution. This phenomenon is driven by both corruption in emerging economies and cronyism in the developed world. Scholarly interest in NMS continues to increase and while much is known about the topic, some core questions still remain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explores many of these questions.

Providing a comprehensive, multidisciplinary analysis that includes elements of management, economics, philosophy and social sciences, this book is beneficial for scholars, practitioners, students, academics and policy makers interested in NMS.

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This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors.

Nonmarket strategy (NMS) refers to any part of a firm''s strategy that seeks to generate superior performance through means not directly associated with market activity, such as lobbying legislators, colluding with rivals to erect industry entry barriers and pursuing direct business-government partnerships. Decades ago, nonmarket factors comprised a minor, peripheral consideration in organizational strategy. Today, NMS is central to strategy development and execution. This phenomenon is driven by both corruption in emerging economies and cronyism in the developed world. Scholarly interest in NMS continues to increase and while much is known about the topic, some core questions still remain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explores many of these questions.

Providing a comprehensive, multidisciplinary analysis that includes elements of management, economics, philosophy and social sciences, this book is beneficial for scholars, practitioners, students, academics and policy makers interested in NMS.

Produktdetaljer
Sprog: Engelsk
Sider: 205
ISBN-13: 9783030066192
Indbinding: Paperback
Udgave:
ISBN-10: 3030066193
Udg. Dato: 21 dec 2018
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 21 dec 2018
Forfatter(e): John A. Parnell
Forfatter(e) John A. Parnell


Kategori Markedsundersøgelser


ISBN-13 9783030066192


Sprog Engelsk


Indbinding Paperback


Sider 205


Udgave


Længde 0mm


Bredde 155mm


Højde 235mm


Udg. Dato 21 dec 2018


Oplagsdato 21 dec 2018


Forlag Springer Nature Switzerland AG

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