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Public Relations and the Digital
- Professional Discourse and Change
Engelsk Hardback
Public Relations and the Digital
- Professional Discourse and Change
Engelsk Hardback

907 kr
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Om denne bog

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.



Product detaljer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9783031139550
Indbinding:
Hardback
Udgave:
ISBN-10:
3031139550
Udg. Dato:
30 sep 2022
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer International Publishing AG
Oplagsdato:
30 sep 2022
Forfatter(e):
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