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Services Marketing: People, Technology, Strategy (Ninth Edition)
Engelsk
Bogcover for Services Marketing: People, Technology, Strategy (Ninth Edition) af Christopher Lovelock, Jochen Wirtz, 9781944659820
Specifikationer
Sprog:
Engelsk
Sider:
684
ISBN-13:
9781944659820
Indbinding:
Paperback
ISBN-10:
194465982X
Kategori:
Udg. Dato:
28 okt 2021
Størrelse i cm:
25,9 x 33,3 x 2,5
Oplagsdato:
28 okt 2021

Services Marketing: People, Technology, Strategy (Ninth Edition)

Engelsk
Paperback 2021
Format:

Bog beskrivelse
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor''s Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:
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Specifikationer
Sprog:
Engelsk
Sider:
684
ISBN-13:
9781944659820
Indbinding:
Paperback
ISBN-10:
194465982X
Kategori:
Udg. Dato:
28 okt 2021
Størrelse i cm:
25,9 x 33,3 x 2,5
Oplagsdato:
28 okt 2021
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