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Social Media in the 21st Century
- Perspectives, Influences and Effects on Well-Being
Engelsk Paperback

Social Media in the 21st Century

- Perspectives, Influences and Effects on Well-Being
Engelsk Paperback

900 kr
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Om denne bog
There can be no doubt that social media has fundamentally transformed how people relate to each other and navigate the social environment of the contemporary era. While social media makes it easier than ever before for people to connect, it can also lead to negative effects on mental health and well-being, as it facilitates social comparison which, ironically, can leave people feeling more isolated and detached. Chapter One of this book explores how social movement actors utilise Instagram to deliver complex political messages and discusses the importance of understanding the possibilities and dangers of social media's influence on political reality. Chapter Two analyses online social comparison from a social psychological perspective and highlights the differences between its occurrence in face-to-face and social media contexts, as well as the implications for mental health. Chapter Three focuses on the influence of Instagram upon millennials' purchase intention via celebrity endorsement and other Instagram visuals, particularly in connection with the use of colour and the visual attractiveness of celebrities. Lastly, Chapter Four addresses the semiotic aspects of Instagram by comparing a typical semiotic communication model to Instagram's communication model and explaining design aspects of Instagram's model.
Product detaljer
Sprog:
Engelsk
Sider:
156
ISBN-13:
9781536197877
Indbinding:
Paperback
Udgave:
ISBN-10:
1536197874
Kategori:
Udg. Dato:
1 aug 2021
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
Nova Science Publishers Inc
Oplagsdato:
1 aug 2021
Forfatter(e):
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