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Social Networks and their Economics
- Influencing Consumer Choice
Engelsk Hardback
Social Networks and their Economics
- Influencing Consumer Choice
Engelsk Hardback

814 kr
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Om denne bog
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume.
Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781118457658
Indbinding:
Hardback
Udgave:
ISBN-10:
111845765X
Udg. Dato:
24 sep 2013
Længde:
17mm
Bredde:
239mm
Højde:
159mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
24 sep 2013
Forfatter(e):
Kategori sammenhænge