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The 2020 Presidential Campaign
- A Communications Perspective
Engelsk
Bogcover for The 2020 Presidential Campaign af , 9781538156285
Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9781538156285
Indbinding:
Hardback
ISBN-10:
1538156288
Kategori:
Udg. Dato:
3 jun 2021
Størrelse i cm:
22,6 x 16,1 x 2,3
Oplagsdato:
3 jun 2021

The 2020 Presidential Campaign

- A Communications Perspective
Engelsk
Format:

Bog beskrivelse

As he has done for each presidential campaign since 1992, Robert E. Denton, Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, news coverage of the campaigns. This volume looks at the 2020 Presidential campaign from three categories. The first section addresses the major political campaign communication areas to include pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media and news coverage of the campaign. The second section includes two unique aspects of political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns.

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Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9781538156285
Indbinding:
Hardback
ISBN-10:
1538156288
Kategori:
Udg. Dato:
3 jun 2021
Størrelse i cm:
22,6 x 16,1 x 2,3
Oplagsdato:
3 jun 2021
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