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The Corporates Strike Back
- How Large Companies Win the Innovation Race Against Disruptive Start-ups
Engelsk Hardback
The Corporates Strike Back
- How Large Companies Win the Innovation Race Against Disruptive Start-ups
Engelsk Hardback

764 kr
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Om denne bog
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche TelekomAn overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, SchaefflerAnyone who has ever experienced the methodology described here in practice will hide the book from the competition!Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member 
Product detaljer
Sprog:
Engelsk
Sider:
197
ISBN-13:
9783030791131
Indbinding:
Hardback
Udgave:
ISBN-10:
3030791130
Udg. Dato:
1 feb 2022
Længde:
18mm
Bredde:
241mm
Højde:
159mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
1 feb 2022
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