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The Evolution of Media
Engelsk Hardback
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The Evolution of Media
Engelsk Hardback

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Om denne bog
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
Product detaljer
Sprog:
Engelsk
Sider:
214
ISBN-13:
9780742554818
Indbinding:
Hardback
Udgave:
ISBN-10:
0742554813
Kategori:
Udg. Dato:
19 dec 2006
Længde:
22mm
Bredde:
156mm
Højde:
237mm
Forlag:
Rowman & Littlefield
Oplagsdato:
19 dec 2006
Forfatter(e):
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