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The new online trade

- Business models, business systems and benchmarks in e-commerce
Af: Gerrit Heinemann Engelsk Paperback

The new online trade

- Business models, business systems and benchmarks in e-commerce
Af: Gerrit Heinemann Engelsk Paperback
Tjek vores konkurrenters priser

This book presents developments and future trends in e-commerce, which is shaped by customers'' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.

The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people''s growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular.

The content

- Meta-targeting and business ideas in online retailing

- Business model of online trade

- Forms of online trade

- Business systems and benchmarks in e-commerce

- Best practices and risks in online retailing


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Tjek vores konkurrenters priser
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This book presents developments and future trends in e-commerce, which is shaped by customers'' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.

The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people''s growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular.

The content

- Meta-targeting and business ideas in online retailing

- Business model of online trade

- Forms of online trade

- Business systems and benchmarks in e-commerce

- Best practices and risks in online retailing


Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 503
ISBN-13: 9783658407568
Indbinding: Paperback
Udgave:
ISBN-10: 3658407565
Kategori: E-handel: forretningsmæssige aspekter
Udg. Dato: 31 mar 2023
Længde: 0mm
Bredde: 168mm
Højde: 240mm
Forlag: Springer
Oplagsdato: 31 mar 2023
Forfatter(e): Gerrit Heinemann
Forfatter(e) Gerrit Heinemann

Kategori E-handel: forretningsmæssige aspekter

ISBN-13 9783658407568

Sprog Engelsk

Indbinding Paperback

Sider 503

Udgave

Længde 0mm

Bredde 168mm

Højde 240mm

Udg. Dato 31 mar 2023

Oplagsdato 31 mar 2023

Forlag Springer

Kategori sammenhænge