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Tourism in the Arab World
- An Industry Perspective
Engelsk
Bogcover for Tourism in the Arab World af , 9781845416140
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781845416140
Indbinding:
Hardback
ISBN-10:
1845416147
Kategori:
Udg. Dato:
15 jun 2017
Størrelse i cm:
24,1 x 16,3 x 2,4
Forlag:
Oplagsdato:
15 jun 2017
Genre:

Tourism in the Arab World

- An Industry Perspective
Engelsk
Format:
Bog beskrivelse

This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which have previously been neglected in the tourism literature. The book examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows. It analyses several different aspects of Arabic tourism including tourism policy, organisation and planning, tourism product development, destination marketing and consumer behaviour. This volume will be of interest to postgraduate students and researchers of tourism studies, business and Middle Eastern studies.

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Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781845416140
Indbinding:
Hardback
ISBN-10:
1845416147
Kategori:
Udg. Dato:
15 jun 2017
Størrelse i cm:
24,1 x 16,3 x 2,4
Forlag:
Oplagsdato:
15 jun 2017
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