Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Understanding Personalisation
- New Aspects of Design and Consumption
Engelsk Paperback

Understanding Personalisation

- New Aspects of Design and Consumption
Engelsk Paperback

592 kr
Udsolgt
Sikker betaling
23 - 25 hverdage

Om denne bog
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
Product detaljer
Sprog:
Engelsk
Sider:
282
ISBN-13:
9780081019870
Indbinding:
Paperback
Udgave:
ISBN-10:
0081019874
Udg. Dato:
25 aug 2022
Længde:
18mm
Bredde:
229mm
Højde:
154mm
Forlag:
Elsevier Science & Technology
Oplagsdato:
25 aug 2022
Finder produkter...
Kategori sammenhænge